Windhoek Beer appoints M&C Saatchi Abel JHB
by MarkLives (@marklives) Having parted with The Jupiter Drawing Room (Cape Town), its agency of over 10 years, Windhoek Beer has announced the appointment of M&C Saatchi Abel Johannesburg as its new lead agency in South Africa. The agency will also be working on the Namibian business.
The appointment follows a competitive, five-way pitch process, said to have included OFYT, FoxP2, J. Walter Thompson and Black River FC.
“M&C Saatchi Abel demonstrated a strong creative and partnership approach,” says Dana Katz, Windhoek Beer marketing manager. “The agency team displayed a keen ability to cut through the clutter and land on a powerful idea for Windhoek Beer. We are confident they are the right partner to assist us in our journey to continuously grow the brand and further entrench it as an icon of quality and craftsmanship.”
The account will be lead by M&C Saatchi Abel’s newest partner and ECD, Adam Weber, alongside Makosha Maja-Rasethaba, group head of insights and Alan Bell, managing director for the Johannesburg agency.
“This is a hugely exciting challenge,” says Maja-Rasethaba.”Windhoek Beer, like many brands, finds itself in a highly contested and cluttered category. Our job is to strip away all the layers and complexity to get to that beautifully simple idea that will shift the brand into a dynamic new trajectory of growth.”