by Herman Manson. PnP Fresh Living’s massively upped print run offers a sense of the resurgence of print and its value offering to brands.
Following a five-way agency pitch John Brown Media has been selected as the content partner for BMW and MINI. John Brown Media will take over as the content partner of BMW Drive, a bi-annual print and annual online publication. MINI-Living’s brand-new digital edition will replace the print edition. John Brown Media will also manage the […]
John Brown has quickly become a force to be reckoned with in the South African custom marketing field. It launched in 2007 with Pick n Pay as a client, producing its monthly food magazine, Fresh Living, which has since emerged as the bestselling food title in the country. Now, suddenly, it has grabbed Cell C, Edgars Club and Discovery Health in short succession, shaking up the local custom marketing industry.